In-house marketing without the headcount.
Situ gives startups and small-to-medium businesses senior strategy and hands-on execution - marketing that lives inside your business, not at arm's length.
Experience
Situ is built on 18+ years of senior marketing leadership across:
eBay · Optus · Vodafone · Grace Loves Lace · uWorkin · Commerce Vision · Feros Care · PayPal
Most businesses don't have a marketing problem.
They have a clarity problem.
Marketing activity without a clear strategy
Too many channels and competing priorities
Launches with no structured go-to-market plan
Teams that are busy but not aligned
Founders carrying marketing decisions alone
Situ exists to simplify complexity, create alignment, and build marketing that actually drives growth.
ABOUT SITU
Situ is a marketing partner that works the way an in-house team does - embedded in your business, accountable for outcomes, and there for the long game.
It's led by me, Camila Hynes. I'm a senior marketing leader with an MBA in Brand Management and 18+ years' experience across global brands and high-growth businesses.
My sweet spot is startups and small-to-medium businesses - I'm typically brought in when a business has a strong product or service but needs clearer positioning, a structured go-to-market approach, and someone who can both set the strategy and get it done.
I also work at the intersection of marketing and AI - helping businesses use the latest tools to move faster, personalise better, and get more from every dollar spent.
Every engagement is led by me. When your plan calls for specialist depth - paid media, CRM, content, creative, web - I bring in trusted partners, assembled to fit the brief.
One accountable partner, with the reach of a full team.
No agency bloat. No freelancer juggling.
How We Help
Flexible, senior-level marketing expertise - without the cost of a full-time hire.
Fractional CMO
Senior marketing leadership without the full-time overhead. Strategic direction, team leadership, planning and accountability - for businesses that need a CMO but aren’t ready to hire one.
Marketing Strategy
Clear, actionable plans that connect your business objectives to execution. Positioning, channel strategy, content, roadmap, measurement - built to be used, not filed away.
Go-To-Market Planning
Structured launch plans for products, services and new markets. From messaging framework to channel plan to success metrics - so your next launch lands.
Marketing-as-a-Service
Strategy and execution, delivered together. Situ combines senior marketing direction with hands-on delivery - including AI-powered approaches that help you move faster and spend smarter.